Moises Szarf · Career Bio

Complete working timeline · Not to scale
  1. College: 1989 - 1995
    UNIMET · BA Business/Marketing · Caracas

    A music vision

    Business and marketing · Music print media · Publishing
    College thesis: market survey for the launch of a music tabloid in Caracas.
  2. May 1995 – Oct 1999
    Urbe · Founding Member & Advertising Sales

    From thesis to newsstand

    Founding-member participation · Advertising sales · Publishing
    College thesis led directly into becoming one of Urbe’s founding members.
  3. 1997 – Mar 2003
    Emeseme Enterprises · Venezuela / United States

    Backing independent musicians

    Independent distribution · Funded releases · Entrepreneurship
    Developed an independent CD-distribution operation and launched and funded releases with independent rock bands.
    Began alongside Urbe; continued across separate Venezuelan and U.S. legal entities.
  4. 2000 - 2007
    Immigration milestone · Caracas → Miami

    Leaving on a jet plane

    O-1 extraordinary-ability visa · A new country
    Venezuelan publishing and entertainment work became the professional record supporting the O-1 visa...worked in: construction, as a waiter, painting homes :-)
    While producing music events…and did sales too.
  5. Mar 2003 – Aug 2006
    Promote In Tandem · Sales Representative

    The Salesman: promotional products

    U.S. business-to-business sales · Promotional products
    Sucking at sales, improving at sales, selling to a multinational.
  6. Nov 2006 – Jun 2010
    ADT Security Services · Residential Security Advisor

    Protecting Families: saving lives

    Field Sales · Residential and Commercial Security Systems
    Achieved top monthly revenue on three different occasions. Corporate, then independent.
  7. May 2010 – Nov 2012
    ASAP Lock & Safe / LibertySafesUSA · Online Marketing Manager

    Becoming an SEO professional

    Local SEO · Paid Search · Content and PR · E-commerce
    E-commerce conversion rate doubled from 1.5% to 3%. Top-10 rankings for hundreds of keywords; Phones started ringing, and ringing, and ringing.
  8. Jan 2013–Dec 2014
    Univision · Search Marketing Manager

    Reaching audiences by the millions

    Audience development · Large-scale SEO · Editorial training
    SEO Lead, 2014 Brazil World Cup: 2.5 million organic visits and 6 million page views in one month. Fighting web piracy for Telenovela properties (beat those pirates!).
  9. Dec 2014 – Feb 2018
    Digicel · SEM Manager

    Marketing engineering: 32 markets.

    Multi-market performance · App marketing · Real-time reporting
    $1.5M annual digital budget across four languages; Supermetrics reporting for Google and Meta across 32 markets. The Jamaican fried chicken in Kingston was amazing.
  10. Feb 2018 – Aug 2021
    Rabinovici & Associates · SEM Lead, B2B

    The world of B2B

    Enterprise and industrial technology · B2B acquisition · Measurement
    Cisco, Zebra and Motorola Solutions; industrial long sales cycle lead generation for IBML and OGP, including IBML’s conversion-measurement design.
  11. Sep 2021 – Jan 2023
    ROI·DNA · SEM Manager, B2B

    B2B up a notch

    Data centers · SaaS · ABM collaboration · Client workshops
    Four consecutive quarters of MQL pipeline growth for Flexential; conversion rate increased from 4.30% to 7.83%.
  12. Apr 2023–Jun 2024
    BEL USA / DiscountMugs · SEM & PLA Director

    $21M invested yearly: the ROAS game.

    Search and Shopping · Large-catalog e-commerce · Merchant Center
    $21M annual media portfolio; 350+ campaigns and 30,000 item IDs; team and specialist-provider coordination.
  13. Sep 2025 - Present
    Azenco Outdoor · Digital Marketing Lead

    Manufacturer’s Dealer Network

    Paid media · Dealer demand · CRM integration · Analytics · GEO/SEO
    Building a Lead Gen Program for Outdoor Living dealers nationwide. Launching paid media channels. Establishing architectures: tracking, measurement, reporting, data enrichment.
  14. What’s Next?

    Open for interviews

    Marketing Operations · Tracking Architecture · Data Enrichment
    I am confident that with my accumulated experience and passionate commitment I will be a great contributor to your company’s goals. For an interview -> moshepop@gmail.com, 305-389-3170